Everyone in recruiting and employment branding strives to demonstrate to potential candidates the excitement that can be found within their organization. Most rely almost exclusively on “words” in paid advertising, brochures, and websites, but words are “so last year.”
Each month, fewer and fewer people read newspapers and books, and more of us get our information from moving media, including online videos, film, and TV. Why? Because videos require little effort to watch but still provide a powerful message. Written “words” are weak tools for quickly transmitting the energy and the passion that your employees have for their work. A better alternative is pictures, but they too can be limiting.
If a picture is worth a thousand words…then a video must be priceless. Recruiting videos can excite by allowing potential recruits to better “see, feel, and hear” the passion and the excitement at your organization. Videos allow an outsider to “meet” your employees, to see your technology, and even to tour your facilities.
Watch how we have been able to help one of our client's convey their culture, opportunities and employee experience here.
If your recruitment video is either obsolete or could put you to sleep, let us help you develop something that really speaks to candidates and brands you as the employer that you are. Please contact us for more information and a demonstration.
Source: Recruiting Videos Allow Potential Candidates to Feel the Passion
by Dr. John Sullivan Aug 11, 2008, 6:30 am ET
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