Strong Brands Thrive in Spite of the Economy

Cleveland, OH (PRWEB) June 29, 2009 –NAS Recruitment Communications announced today the launch of Children’s Hospital Boston’s Case Study Microsite, spotlighting the power and success of a breakthrough Employment Brand.

Since its inception two years ago, the award-winning “Do Big Things” Employment Brand has showcased Children’s worldwide position in the healthcare industry. Viewers to the NAS interactive microsite will experience for themselves how building a distinctive Employment Brand can capture not only candidates’ attention, but also become a key differentiator for the entire organization.

“We are proud of what we have accomplished for our partners at Children’s,” said Emily Hargrave, NAS Senior Account Manager. “The multimedia campaign has achieved its goals because the brand ensures consistency of message. Even when our budgets are challenging, having a powerful brand helps create tremendous efficiencies and the best possible ROI.”

“Employment Brand equity built today is equity here to stay,” stated Charles Davis, Senior Creative Strategist and leader of the Children’s brand development team. “Deploying robust Employment Brands gives our clients a long-term position in the marketplace.”

You can visit the NAS Children’s Hospital Boston Microsite at http://nasrecruitment.com/CaseStudies/MicroSites/ChildrensHospitalBoston/default.asp.

Connect with your NAS Rep for an Employment Brand that can do big things for you.

NAS and SimplyHired to Offer Tips for Maximizing Draw from Job Aggregators

Webinar will teach strategies that help you compete for talent on today’s hot job sites.

Cleveland, OH (PRWEB) June 22, 2009 –NAS Interactive, a division of NAS Recruitment Communications, announced that it will team up with SimplyHired to present “Maximize Your Candidate Engagement through Job Aggregators,” a special webinar to be hosted Tuesday, July 7th at 2:00 p.m. EST.

Caroline Slomski, National Internet Strategist for NAS, and Felicia Jamin, Manager of Agency Relations for SimplyHired, will co-host the hour-long presentation. Attendees will learn how HR organizations can maximize the power of job-centric search engines and the strategies that can put their jobs in front of candidates more efficiently and economically.

“Online activity trends among job seekers are rapidly changing. More and more, they’re turning to job aggregators like SimplyHired because of its ability to streamline the job search process,” said Slomski. “Knowing how to position your jobs to be seen on these sites through strategies like pay-per-click is imperative for organizations today.”

Aggregators collect job postings from databases across the Web, including employer websites, traditional job boards like Monster and CareerBuilder, and others. For candidates, aggregators offer seekers the chance to see positions from multiple organizations and sources served up at a single site. NAS has found that job aggregators provide significant traffic to client career sites and can be an essential component to companies’ recruitment marketing strategy. Webinar participants will learn strategies that can help them improve their rankings and provide cost-effective results.

“Organizations are searching for innovative advertising options that are measurable and extremely cost-effective,” Slomski remarked, “and they’ll find it in search engine strategies like the ones we will present. These are strategies that will be recruitment staples in years to come, and organizations that want to be competitive when the economy rebounds need to get on board now.”

To register for the July 7th webinar presentation, please visit http://nasinteractive.com/survey/nas/SimplyHired.aspx

Article: 3 Good Things About Hiring via Social Media

What’s so great about hiring someone you’ve connected with through social media? Certainly nothing greater than if they were hired from an employment agency, a job board, or a career fair, if they turn out to perform well. But with a hat tip to Sacha Chua, some of the advantages of social media are:

The company’s more prepared, and can conduct better interviews and be better at selection. If every interviewer, from recruiter to manager to senior management (if they’re involved), has read the candidate’s blog, viewed his/her videos, or perused their Tweets, they’re better prepared going in.

The candidate’s more prepared. If the candidate has read about a company on Glassdoor.com, connected with current employees on LinkedIn, looked at what company employees are saying on Facebook, kept up with a company blog, and so on, they know more than they would by looking at company marketing-speak. They can decide themselves that they do or don’t fit.

Onboarding. No more nervously asking random people, “tell me where the bathroom is again?” Life’s easier on the new employee because they know a lot of people on Day 1 — or at least recognize them from their Twitter photos.

Read full article here.

Allow NAS to help you sort through the confusion that surrounds Social Media and take ownership of your employment brand by contacting your NAS Rep today.

Recognize your Employees with PRIDE

NAS PRIDE (Premium Recognition Incentive Division for Employees) specializes in providing quality custom gifts, awards, and promotional merchandise to support your organization’s corporate identity, recruitment efforts, and employee incentive/retention/communication programs.

View June's NAS Pride Select Products here: http://nasrecruitment.com/pride/NAS_PRIDE_June_2009.pdf

To receive a custom quote or place an order, please contact your NAS Account Rep today.

NAS takes Search Engine Optimization and Marketing for Recruitment Mobile

Job Search on mobile devices increasing

Cleveland, OH (PRWEB) June 1, 2009 – Your next job applicant may find your employment opportunity by phone, say the Search Engine Marketing Specialists at NAS Interactive. Studies show an increase in the number of searches from job seekers using their mobile devices. Out of all cell phone users, on an average day, 58% of adults use their devices, including PDAs, for at least one non-voice data application, such as text, email, photos, maps or directions, or completing a job application.

“The demographics for iPhone users are very compelling,” said Kevin Hawkins, NAS Interactive Strategist. “We see a marked increase in traffic from mobile devices in industries such as Banking, Technology and Healthcare, where nearly 22.4 million U.S. mobile users are using their devices to go on the Web.

Today, despite the global economic downturn, the demand for mobile broadband is on the rise. Mobile experts indicate that there will be more than 1 billion mobile broadband users by 2013 and our clients need to be ‘mobile ready.’”

Hawkins and members of NAS Smart Clicks Center, the firm’s Search Engine Marketing team, are already preparing for the next recruitment trend, studying and developing optimized mobile-ready websites and targeted campaigns designed to extend the reach of text and image campaigns to mobile devices with full HTML Internet browsers, such as the T-Mobile G1 and Apple iPhone.

“This new option will allow our clients to display their Web pages and search engine ads specifically on these devices; deliver mobile-specific calls to action and reach their audience when they're on the go; and get separate performance reporting so they can more effectively reach target audiences with the right message at the right time, ” said Hawkins.

When combined with a comprehensive measurement tool like Total Source Tracker, NAS can identify page traffic and search engine campaigns that successfully target mobile users by measuring how many individuals apply for jobs while using a mobile device.

To learn more NAS digital recruitment solutions, please contact your NAS rep today.