Considering a Recruitment Video?

If you have been toying with the idea of implementing a recruitment video, check out this great article from ere.net.

Why Recruiting Has to Go Video

We live in a world of pictures, movies, and sound. The printed word is being replaced and expanded by cheap, easy access to video websites like YouTube as well as sites such as Hulu.com and Veoh.com.

According to Gartner, Inc., the world’s leading information technology research and advisory company, more than 25 percent of the content that workers view each day will be dominated by pictures, video or audio by 2013.

As of this past February, emarketer.com ranked YouTube as the fifth-most popular website in the United States, eclipsed only by the likes of Google (who owns YouTube), Yahoo, and Microsoft.

Video, combined with the Internet, is a game-changer for recruiting. Used together they create a better candidate experience and raise the likelihood of a better hire. They also enrich recruiters by giving them a much deeper perspective on a candidate, in less time, than has ever been possible.

Video is particularly attractive to Gen Y — those young people between 20 and 29 who total about 70 million people. They are avid users of video and expect to be marketed to, taught, entertained, and recruited by video. Go to an Apple store and watch what young folks are doing: watching videos or movies or looking at pictures using the Internet. I rarely see any of them reading an article or an online newspaper.

They have been raised on television and those in the 25 to 34 age group watch more than 140 hours of it each quarter. The percentage of people watching videos and movies on the Internet has nearly doubled since 2006 and is now over 60% of all Internet users.

Some organizations are already leveraging the Internet and video to give them a competitive edge in reaching the millions of people who regularly use such sites as YouTube and Hulu.

Here is how they are doing it:

To showcase their company
They are creating career sites that are heavy with short videos featuring tours of the company, interviews with executives, candid chats with employees, and day-in-the-life scenarios of what people in particular positions do all day. They may include videos about the local area or videos that have been made by news agencies about the company. Examples of excellent career sites that contain video include those of KPMG, Deloitte, and Whirlpool. These have all won awards for excellence based on the success they have had in recruiting the talent they need using their career site. Companies such as RecruitTV and Thinktalk provide the expertise and service to help you produce these kinds of videos.

An interactive, video-based website is the core requirement for employment branding and may be the single best thing you can do to improve your success in attracting and hiring the people you want.

Read the full article here.

For more information about producing a recruitment video for your company, contact your account rep today.