If it seems like every word in the dictionary now begins with “Tw,” it’s not just your imagination.
In February, Twitter had nearly 7.1 million users, with a growth rate of 1,382 percent from the year before, according to Nielsen NetView. As mainstream America braces for the Twitter storm, talent acquisition professionals are just beginning to uncover all the social network has to offer.
Little more than nine months ago, at digital advertising agency Organic, we began to incorporate Twitter into our social media recruiting strategy. We held a “Twitter Twaining” with our recruiters, introducing them to capabilities of the network, along with helpful accompanying apps and instruction on how to search for key talent.
They ran with it, and in a short time, Twitter has become the anchor of Organic’s job posting strategy. In fact, today more than three-quarters of our jobs are placed solely on social media sites such as Twitter (along with LinkedIn, Facebook and, of course, the company Web site). Only a quarter of our postings are posted on traditional job boards such as Coroflot, Mediabistro, Monster and TalentZoo.
Why are we weaning ourselves from traditional job boards?
Simple: We get results from social networking tools with no expense. Every day we discover new and innovative ways to use social media for our recruiting efforts.
Read the entire article plus Six Tips for Using Twitter as a Recruiting Tool here.
For consultation on developing your social media recruitment strategy, please contact your NAS Account Manager.
Source: Workforce Management, by Tracy Cote and Traci Armstrong
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment