Article: SEO Is The Center Of Performance

Since search engine optimization is my chosen career path, naturally it is impossible for me to understand why anyone would choose not to include SEO processes in every aspect of their Web site's/business's development. That's right. SEO enhances both the site AND the company's strategic goals and business decisions. It's the foundation of everything. Yet, despite my absolute faith, SEO continually takes a back seat to other marketing efforts, both on- and offline. Allow me to make the argument why SEO should be integral to your online strategy in tough times.

SEO brings the consumer to the forefront of all site design and business decisions. There are literally millions of web sites out there and, likely, you directly compete with thousands of them. For millions of search engine users, each one of those thousands of sites is just a click away and no matter what channel you are using to bring customers into your site, SEO fundamentals will improve the visitor experience. Want to rise to the top of the crop? Then take whatever steps necessary to ensure that your site provides some value no other site can. To get there, begin by answering a few questions:

• Why would someone choose to visit my site over another?
• What unique value do visitors get at my site that they can't get anywhere else?
• Why would a visitor want to come back to my site after their first visit?
• What would make visitors want to recommend my site to others?

All four of those questions have to do with enhancing the site's customer experience; and, yes, these questions are at the heart and soul of any good organic optimization strategy. Two of the greatest factors search engines use to rank sites are content and links. Answering the above questions will help address both.

Providing value to the customer typically means creating great, informative and unique content that helps the visitor do whatever they came to your site to do. That enhanced content also helps search engines understand what your site is about and increases your site's relevancy to a range of product or service-related search queries. With everyone's budgets tightening, shoppers want to ensure that the money they spend is spent wisely. To make that decision, they turn to search engines to help them become informed.

Read the rest of the article here.

For more information on how NAS can help you optimize your Career Site to reach top talent, please contact one of our account managers today.