NAS develops first analytic tool to measure advertising ROI for both online and offline advertising

Cleveland, OH (PRWEB) January 19, 2009 -- NAS Recruitment Communications, the leader in HR consulting, employment branding and interactive recruitment marketing, today announced the release of NAS Total Source Tracker. This revolutionary HR metrics suite will set the standard for the next generation of sourcing strategy, online investment allocation and process improvement. The NAS Total Source Tracker, an end-to-end HR metrics solution enables improved investment allocation, sourcing strategy (including traditional media, search engine traffic, job board aggregators, social networks etc.), lead generation and candidate experience through the careers portal into the ATS!

Stephan Kruger, NAS VP Interactive, is excited about the release of the new HR Metrics Suite. "Simply stated," he says, "you can't improve what you can't measure. The HR metrics provided by this tool is vital to any recruiting strategy, allowing clients to measure not just online but total campaign effectiveness. Those results--including exactly how many candidates from each external source actually apply--are what will drive improved investment allocation in future recruiting strategy.

Kruger points out that in today's competitive market, it's essential to have the HR metrics tools necessary to analyze the real effectiveness of job boards, social media, search engines, and the candidate experience on the career site.

"You need to be able to validate where you invest," he says, "analyze your current recruiting strategy, and, finally, identify opportunities for process improvement. The Total Source Tracker sets you on a direct path to improving your conversion ratios." More information on how you can use the Total Source Tracker to optimize your HR strategy is available at http://www.nasrecruitment.com/HomeArticles/TotalSourceTracker.html