Search Engine Marketing Offers HR Best Value in Tough Economy

Companies turning to NAS to improve Long- and Short-term ROI

Cleveland, OH (PRWEB) April 13, 2009 – NAS Interactive, a division of NAS Recruitment Communications, has seen an increase in the number of companies adopting search engine marketing strategies to maximize their recruitment investment in today’s tight economy.
“Restrictions on recruitment budgets place an emphasis on performance,” said Caroline Slomski, Interactive Strategist for NAS. “As a result, we’re seeing more organizations, in industries from healthcare and energy to food service, implement search engine marketing strategies as a means to maximize their recruitment budget.”

Search engine marketing strategies, like Pay-Per-Click (PPC) campaigns, are among the most measurable forms of marketing. They not only keep opportunities visible, but are also a great branding vehicle, driving top-of-mind awareness and helping position organizations as employers of choice in their industry.

“These early adopters in the recruitment space understand that the right search strategy can provide both short-term ROI, and ensure the investment they have made in building their brand and reputation among candidates will still be strong when the economy rebounds,” said Patty Van Leer, SVP of NAS Interactive.

NAS manages Google Adwords, Yahoo! Search Marketing and Microsoft AdCenter search engine marketing campaigns. Its dedicated SmartClicks Center for search engine marketing is manned by certified specialists who handle all aspects of the campaign. This allows NAS SmartClicks to provide the highest possible quality scores at the lowest cost-per-click.

“The beauty of search engine marketing is that you pay only for traffic,” says Slomski. “Our campaigns provide candidate exposure and increase traffic for very little cost-per-visitor. It’s why the right strategy can be extremely effective and economical.”

When combined with Total Source Tracker, these campaigns can draw and track candidates from initial click to completed application.

To learn more about NAS’ digital recruitment solutions, please contact one of our Account Managers today.

Article: SEO Is The Center Of Performance

Since search engine optimization is my chosen career path, naturally it is impossible for me to understand why anyone would choose not to include SEO processes in every aspect of their Web site's/business's development. That's right. SEO enhances both the site AND the company's strategic goals and business decisions. It's the foundation of everything. Yet, despite my absolute faith, SEO continually takes a back seat to other marketing efforts, both on- and offline. Allow me to make the argument why SEO should be integral to your online strategy in tough times.

SEO brings the consumer to the forefront of all site design and business decisions. There are literally millions of web sites out there and, likely, you directly compete with thousands of them. For millions of search engine users, each one of those thousands of sites is just a click away and no matter what channel you are using to bring customers into your site, SEO fundamentals will improve the visitor experience. Want to rise to the top of the crop? Then take whatever steps necessary to ensure that your site provides some value no other site can. To get there, begin by answering a few questions:

• Why would someone choose to visit my site over another?
• What unique value do visitors get at my site that they can't get anywhere else?
• Why would a visitor want to come back to my site after their first visit?
• What would make visitors want to recommend my site to others?

All four of those questions have to do with enhancing the site's customer experience; and, yes, these questions are at the heart and soul of any good organic optimization strategy. Two of the greatest factors search engines use to rank sites are content and links. Answering the above questions will help address both.

Providing value to the customer typically means creating great, informative and unique content that helps the visitor do whatever they came to your site to do. That enhanced content also helps search engines understand what your site is about and increases your site's relevancy to a range of product or service-related search queries. With everyone's budgets tightening, shoppers want to ensure that the money they spend is spent wisely. To make that decision, they turn to search engines to help them become informed.

Read the rest of the article here.

For more information on how NAS can help you optimize your Career Site to reach top talent, please contact one of our account managers today.

Industry Expert To Speak at National SHRM Staffing

Cleveland, OH (PRWEB) April 2, 2009 – NAS Recruitment Communications announced today that Matthew Adam, Vice President & Chief Talent Strategist, will conduct a seminar on the complexities of interactive recruitment marketing at the National SHRM Staffing Conference on Tuesday, April 28th at 1:15 p.m. in Las Vegas.

With the realization that today’s organizations must go beyond traditional media to reach the right talent, Adam will offer intriguing alternative online solutions in his presentation “Interactive Recruitment Marketing: Navigating the Internet to Attract A-Level Talent.”

“Even in this economic downturn,” Adam said, “smart organizations are keeping an eye on the evolving job-seeker behavior. When the economy rebounds, many organizations will be forced to change the way they communicate with potential candidates. This program is designed to shed some light on where online recruiting has evolved to today and where it is headed in the future.”

Adam is a recruitment strategy consultant with over 14 years of professional experience with both Fortune 500 companies and small start-ups. He is an author and experienced keynote speaker and will continue to offer his insights at regional and national conferences throughout 2009.